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Consider if your website copy is making things clear or making things confusing by asking these 6 Qs:
1. Will a new visitor quickly understand what we do and who we're for?
2. Will they understand this right away? (like in 10 seconds)
3. Do we have clear and unique value props / benefits to the buyer outlined on our homepage?
4. Do we have clear and unique features of our product outlined on our homepage?
5. Do we help the visitor figure out what to do next once they read our Homepage?
6. Is our messaging consistent across the website, social channels, crunchbase, G2, sales team calls, etc.?
Writing website copy is not for everyone, but asking these important questions can help you find your weak spots, be more intentional with the words you're using and most important just be clear.
What's good website copy? It's when your ICP (the intended recipient) will find it clear, relevant, differentiated and compelling. Optimize and iterate until you're there. Good website copy persuade, convince and drive action.
How to fix your Website Hero Copy?
- Clearly Define Your ICP: Make it abundantly clear who your product is for and what it does.
- Avoid Gimmicky Effects: Ditch distracting typewriter effects, rotating banners, or carousels that obscure the key message.
- Keep it Simple and Direct: Don’t make your visitors dig for answers. The more straightforward your message, the faster you can engage potential customers.
If your hero copy can’t do these simple things, there might be deeper issues with your website—and even with your product positioning.
