Employer Branding Agency

Employer branding and internal branding are both branding concepts that focus on employees, but they have different target audiences and objectives:

Employer branding

• Focuses on attracting and retaining potential and current employees by positioning the company as an attractive place to work.

Internal branding

• Focuses on current employees by reinforcing the company's values and mission to them.
  

A good starting point for a more detailed definition of employee branding is to think of it as a question: “How is your company perceived by current and potential employees?” Organizations with a positive employee brand often have an engaged, motivated workforce that’s willing to advocate for the company’s brand, products, and services.

Employer branding is the process of managing and influencing your reputation as an employer among job seekers, employees and key stakeholders.  It encompasses everything you do to position your organization as an employer of choice.

Employer Brand Consulting and Creative Services

Components of Employer Branding

• A powerful employer brand begins by focusing on your company’s mission statement, values, vision, and culture.
• Next step would be to conduct an employer brand audit
• Workshop with the key stakeholders

Potential Deliverables

• Values Document
• Brand Video - Employee Focused
• Testimonial Videos from the team
• Career Page Redesign
• Space Graphics
• Coffee Table Book
• Illustrations, Team Photography

Samples of the Employer Branding Projects

Video for TCS Research

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Ankercloud Career Page Design, Video of Internal Team

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Women's Day Video for Progcap

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Space Graphics for Progcap