Employer Branding Agency

Employer branding and internal branding are both branding concepts that focus on employees, but they have different target audiences and objectives:

Employer branding

• Focuses on attracting and retaining potential and current employees by positioning the company as an attractive place to work.

Internal branding

• Focuses on current employees by reinforcing the company's values and mission to them.
  

A good starting point for a more detailed definition of employee branding is to think of it as a question: “How is your company perceived by current and potential employees?” Organizations with a positive employee brand often have an engaged, motivated workforce that’s willing to advocate for the company’s brand, products, and services.

Employer branding is the process of managing and influencing your reputation as an employer among job seekers, employees and key stakeholders.  It encompasses everything you do to position your organization as an employer of choice.

Employer Brand Consulting and Creative Services

Components of Employer Branding

• A powerful employer brand begins by focusing on your company’s mission statement, values, vision, and culture.
• Next step would be to conduct an employer brand audit
• Workshop with the key stakeholders

Potential Deliverables

• Values Document
• Brand Video - Employee Focused
• Testimonial Videos from the team
• Career Page Redesign
• Space Graphics
• Coffee Table Book
• Illustrations, Team Photography

Samples of the Employer Branding Projects

Video for TCS Research

‍

Space Design for TCS Research

Ankercloud Career Page Design, Video of Internal Team

‍

Women's Day Video for Progcap

‍

Space Graphics for Progcap

‍

List of the Employer Branding Agencies

Pomelo Employer Branding

Pomelo Employer Branding offers a comprehensive range of services as an employer branding agency, focusing on building compelling and authentic employer brands. Their services include crafting a unique Employee Value Proposition (EVP), developing recruitment marketing strategies to attract the best talent, employer brand building, internal communication to foster brand alignment, culture strategy to transform organizational experiences, and workshops to empower employees as brand ambassadors. Their approach is designed to support the entire employee journey, from pre-hire to retirement, ensuring cohesion and continuity throughout.

Blu Ivy Group

Blu Ivy Group is a leading employer branding agency specializing in creating authentic and high-impact employer brands. Their services include EVP Development and Research, Employer Brand Strategy, Research & Consulting, Organizational Culture Strategy, and Employer Branding & Recruitment Marketing Creative Services. They also offer Programmatic & Paid Media Recruitment Solutions, helping businesses optimize their recruitment campaigns. Furthermore, their Employer Brand & Culture Index (EBCI) provides metrics to evaluate brand awareness, preference, and loyalty, ensuring sustained growth and cultural alignment across organizations.

Zensciences

Zensciences provides a wide array of employer branding services designed to foster a compelling workplace culture. As an employer branding agency, their offerings include Employer Brand Audit and Research, Employer Value Proposition (EVP) Creation, and Employer Communication Strategy and Execution. Additionally, they focus on Recruitment Campaign Strategy, Social Media and Reputation Management, and Employer Engagement Campaigns. Their Employer Brand Films and Employer Asset Creation services enhance visibility and authenticity, while their targeted campaigns ensure the attraction and retention of top talent.

Universum

Universum is a global leader in employer branding, providing a broad range of services to help companies attract, retain, and engage the best talent. As an employer branding agency, their services include Employer Brand & Talent Insights—using data-driven research to guide employer branding strategies—and Employer Value Proposition (EVP) Creation to boost employer attractiveness. They also offer Employer Brand Concepts & Content Creation, helping to position organizations as employers of choice, along with Recruitment Marketing Campaigns that are designed to fill talent pipelines effectively. Their approach focuses on leveraging insights to make informed decisions, ensuring continual improvement and enhanced brand reputation.

Impulse Digital

Impulse Digital offers extensive employer branding services aimed at building a distinctive brand presence in the talent market. As an employer branding agency, they provide Social Media Management and Recruitment Marketing, ensuring consistent brand storytelling across platforms such as blogs, career sites, and social media. Their Employee Brand Communication services help articulate a brand's vision and mission, while Culture, Leadership, and Employee Experience Branding focus on aligning the employee experience with the organization's goals. They also provide Research Analytics, Audit, and Benchmarking to evaluate the effectiveness of the employer brand and refine strategies for better employee engagement and retention.

Velocita Brand

Velocita Brand is an employer branding agency that provides services to enhance the employer image and attract top talent. Their services include Employer Branding Strategy to build a strong brand reputation, Office Branding to create workspaces that reflect the company’s values and inspire productivity, and Internal Communication to foster employee engagement through clear and impactful messaging. They focus on aligning the brand experience across physical and digital touchpoints, helping organizations create an environment where current talent thrives, and future talent is eager to join.

Markivis

Markivis is a specialized employer branding agency offering a range of solutions to strengthen employer reputation and attract top talent. Their services include Employer Brand Consultancy to develop insights and strategies, Employer Brand Activation for planning and executing branding campaigns, and Recruitment Marketing to boost the Employer Value Proposition (EVP) through effective channels. They also provide Employee Advocacy Programs and Internal Communication Solutions to ensure that brand values resonate both internally and externally, enhancing overall employee engagement and brand perception.

Carpediem

Carpediem, based in Bangalore, India, offers a holistic suite of employer branding services. As an employer branding agency, their services include Employee Value Proposition (EVP) Crafting, Employer Brand Activation, and Employee & Candidate Experience Design. They also offer Brand Ambassador Programs, Recruitment Marketing, and Campus Connect Programs to attract emerging talent. Additionally, Employer Brand Audits and Employer Brand Workshops help businesses refine their brand strategies, ensuring they create a workplace environment that aligns with their values and engages employees effectively.

BrandLoom Consulting

BrandLoom Consulting, founded in 2015 and headquartered in India, offers comprehensive employer branding services across multiple locations including Bangalore, Delhi NCR, Mumbai, Pune, London, and New York. As an employer branding agency, BrandLoom provides Employer Branding Strategy, Employee Value Proposition (EVP) Development, and Recruitment Marketing to enhance brand visibility among potential hires. They also offer Web Development, Content Marketing, SEO, and Social Media Marketing to create a cohesive brand message that appeals to job seekers and engages current employees. Their focus is on improving employer reputation to attract and retain the right talent effectively.

MakeLove Agency

MakeLove Agency, founded in 2018, operates from multiple locations, including Tbilisi (Georgia), London (UK), Moscow (Russia), Johannesburg (South Africa), and São Paulo (Brazil). As an employer branding agency, they specialize in Employer Branding Strategy, Internal Communications, and Strategic Consulting to align employee experiences with company values. They also focus on Employer Brand Promotion and Creative Branding to build a brand image that resonates with both current and prospective employees. The agency emphasizes making employees love their work environment, ensuring both talent attraction and retention.

Peer to Peer Marketing

Peer to Peer Marketing, founded in 2018 and headquartered in Canada, specializes in evaluating and recommending top employer branding agencies globally. As a content-driven employer branding agency, they offer Employer Branding Strategy Development, Research Insights, and Talent Attraction Guidance. They also curate lists of top agencies and provide comparative assessments, helping businesses select the right agency based on industry, geographical focus, or specific employer branding needs. Their service aims to connect brands with agencies that align best with their culture and objectives.

Harver

Harver, headquartered in Amsterdam and founded in 2015, specializes in talent acquisition and employer branding solutions. As an employer branding agency, Harver offers Employer Brand Strategy Development, Talent Assessment, and Hiring Process Optimization. They focus on creating positive candidate experiences through Realistic Job Previews, Gamified Behavioral Assessments, and Diversity & Inclusion Initiatives. Their clients include well-known brands in industries such as tech, media, hospitality, and healthcare. Harver emphasizes data-driven solutions to enhance the recruitment process, aiming to improve brand perception and employee engagement.

That Little Agency

That Little Agency, founded in Bristol, England, specializes in employer branding and recruitment marketing. Established by a group of experienced branding professionals, they offer services such as Employer Value Proposition (EVP) Development, Employer Brand Storytelling, Careers Website Creation, and Recruitment Advertising. Their specialties lie in delivering impactful branding solutions for organizations of all sizes, utilizing creativity and technology to tell compelling employer stories. Notable clients include Clarks, Nisbets, and Hastings Direct, where they have successfully developed award-winning employer branding campaigns.

The Future of Branding: Transforming Your Brand into the Center of Your Company

Imagine your brand not as a set of visual assets, catchy slogans, or polished messaging, but as the very heart of your company. Picture it as a driving force that informs every decision, every interaction, and every experience—whether internal or external. This is the future of branding, where a company’s brand transcends traditional definitions and becomes a living, breathing entity, guiding every aspect of the business.

In this vision, the brand does much more than create a consistent image or promise to customers. It influences how leaders lead, how teams collaborate, how products are built, and how customers are treated. When this happens—when internal and external alignment of a brand occurs—something powerful emerges. The brand becomes real, and it’s felt by everyone who touches it.

The Role of Brand as a Guiding Force

For many businesses today, the brand is often reduced to visuals, messaging, and marketing campaigns. While these elements are important, they represent just the surface of what a brand can truly become. The future of branding goes far deeper than this.

When your brand becomes the core of your company, it becomes a strategic guide for all actions and decisions. Leaders make decisions that reflect the brand’s values. Teams collaborate with a shared understanding of the brand’s purpose. Products are developed with the brand’s mission in mind, ensuring they embody the promises made to customers. Even customer interactions—whether through support, sales, or marketing—are infused with the brand’s personality and tone.

This alignment turns the brand into a powerful, authentic force that both employees and customers can experience. It’s no longer just a logo or tagline; it becomes something everyone believes in, something that influences real actions and results.

When Employees Live the Brand

Internal branding is the process of embedding the brand’s values into the fabric of the organization. It transforms the brand from a superficial concept into a lived experience for employees. When employees believe in the brand, they don’t just work for the company—they embody the brand in their daily tasks and interactions. It becomes part of how they innovate, how they make decisions, and how they collaborate with their peers.

When employees live the brand every day, something profound happens: they feel more connected to their work, more motivated, and more aligned with the company’s vision. This sense of ownership and connection creates a powerful, unified workforce that’s engaged and invested in the brand’s success.

When Customers Feel the Brand

Externally, customers can sense the difference. A brand that’s integrated into every touchpoint creates a consistent, authentic experience for the customer. Whether it’s the tone of a marketing email, the responsiveness of customer support, or the functionality of a product, the brand is present in every interaction. This builds trust and deepens the emotional connection between the customer and the company.

A powerful brand alignment ensures that customers don’t just see a promise in the marketing materials—they experience that promise in their interactions. This closes the gap between what a company says and what it actually delivers. As a result, customers develop a deeper sense of trust and loyalty to the brand, knowing they can rely on the consistency of their experience.

Closing the Gap Between Brand Promise and Brand Delivery

One of the most significant benefits of internal and external alignment is the elimination of the gap between what a brand promises and what it delivers. Often, companies struggle to live up to the expectations they set in their marketing campaigns, leaving customers feeling disappointed or disillusioned. But when a brand is deeply embedded into every layer of the company, this gap disappears.

When the brand is at the center of decision-making, product development, and customer interaction, there is no room for misalignment. What the brand says and what it does become one and the same, creating a seamless experience for customers and employees alike.

The Benefits of a Fully Aligned Brand

The impact of a fully aligned brand is undeniable. When the brand is more than just a marketing tool—when it’s the foundation of how the company operates—everyone benefits:

• Stronger Employee Engagement: Employees who live the brand every day are more engaged, motivated, and aligned with the company’s goals. This creates a more positive, productive work environment.
• Increased Customer Loyalty: Customers feel the authenticity of the brand in every interaction, leading to greater trust and long-term loyalty.
• Consistent Brand Experience: Whether internally with employees or externally with customers, the brand experience becomes consistent and cohesive, strengthening its impact.
• Authentic Growth: With a brand that is lived and felt at every level, companies can grow in a way that is true to their mission and values, ensuring sustainable success.

The Future of Your Brand

The future of your brand lies not in superficial branding efforts but in becoming the core of your company. A brand that shapes leadership, influences decisions, and defines customer experiences is a brand that will thrive in the long term. This deep internal and external alignment will transform your brand into a living force that creates meaningful connections with both employees and customers.

When the gap between what your brand says and what it does disappears, your company will experience the full power of its brand—and the whole organization will benefit. This is the future of branding: not as a static set of visual assets but as the very center of your company’s identity, strategy, and operations.