Website Redesign for UAE’s Ultra App - Botim
INTERACTIve Design
INTERACTIve Design
INTERACTIve Design
Visual Design
Visual Design
IDENTITY
Visual Design
Website design
Website design
Website design
LANGUAGE
Business Challenge
Botim, the voice calling and messaging app used extensively and exclusively in UAE was in the process of transforming into an Ultra app that brought convenience to its users fingertips.
The transformation called for a redesign of the website to introduce to their existing users as well as attract new users with the new categories. The wide range of offerings ranging from home services, government services, to the e-wallet and shopping services.
The website was required to appeal to a variety of audiences from blue-collar workers to gold-collar execs. To ensure the appeal, the teams concurred on utilizing and leveraging minimal visual design with persona imagery paired with interactions that create an engaging experience for the visitors.
WHy the redesign
Updated Brand Identity
With an updated brand identity and logo, Botim needed a cohesive and expandable design language application for the website.
Introduction of new categories
Botim was transforming from a voice-calling and messaging app of the EMEA region to an Ultra app that unified multiple services and categories.
Interactive visual design
A transformation into an Ultra app meant the website had to have high levels of engagement for the visitors yet keeping the design minimal and light.
Resonating with the target user base
The website also needed to resonate with the ICP helping them envision using the app on a day-to-day basis for an end-to-end experience.
The design of the website as a whole pivoted between three aspects-- minimal design, scenario building with user persona imagery and on-scroll interactions.
For Botim, our edge in B2B served a distinct perspective for a B2C website. Focusing on whats essential all while enhancing user engagement.
