Website Messaging and Design for a Deep Tech Platform - NimbleEdge
Information architecture
Information architecture
IDENTITY
Information architecture
technical diagrams
technical diagrams
technical diagrams
Website design
Website design
Website design
On-Device Scalable and Private Personalization
NimbleEdge provides Hyper-personalization for mobile apps without the requirement of having the user’s private data leave the device. Being a complex subject matter, NimbleEdge needed a distinctive website that had the capability to explain the deep tech in a simplified manner, build an effective messaging framework that will resonate with prospective customers and establish a thought leadership in the domain.
LANGUAGE
WHy the redesign
Objective Oriented Website
A clear objective associated to every section that cumulates to the entire website’s goals. The objective oriented approach made sure every piece of content fulfilled a specific purpose keeping the prospective client in perspective.
Building Effective Messaging Strategy
A framework for messaging that focused on effectively communicating the value propositions, benefits, domain expertise and outcomes the user would achieve.
Showcase Domain Expertise
The messaging framework built in components that furthers the domain expertise with the help of educative sections, citations from peer-reviewed reports and articles, placed strategically across the website.
Educating Prospective Customers
A deep tech product offering requires simplifying complex topics for ease of understanding without alienating non-technical visitors or decision-makers. Clarity in outcomes, benefits and value propositions helped achieve this.
The team put in the effort to understand the offerings. The result was design that resonates with our clients and peers.
Backed by Process
We were backed by a meticulous process where we researched, got a deeper understanding of the industry and the company’s offerings, did the right benchmarking, put two and two together.
This process ensured that Fortuna Identity's brand identity, website, and print assets were not just aesthetically pleasing but also strategically aligned with the company's unique value proposition. The comprehensive approach of combining research, benchmarking, and creative synergy laid the foundation for a successful and seamless representation of Fortuna Identity's mission in the import ecosystem.
