Website Messaging and Design for a Deep Tech Platform - NimbleEdge

Website Design, Visual Design, Website Development
Client
Nimbleedge
Lead investors
Industry
deep-tech
Seed Funding
$3.3 Million

Information architecture

Information architecture

BRAND
IDENTITY

Information architecture

technical diagrams

technical diagrams

technical diagrams

Website design

Website design

Website design

RESEARCH INSIGHT
the words solid and studdy core are blue
RESEARCH INSIGHT
BRAND IDENTITY
a white circle on a blue background
BRAND IDENTITY
VISUAL
LANGUAGE
two square objects with a blue center and a yellow center
VISUAL
LANGUAGE
Positioning STRATEGY
a blue background with the words simple smart secure
Positioning STRATEGY
WEBSITE DESIGN
a smartphone with the text smart systems, secured right
WEBSITE DESIGN
OVERVIEW

Business Challenge

Botim, the voice calling and messaging app used extensively and exclusively in UAE was in the process of transforming into an Ultra app that brought convenience to its users fingertips.

The transformation called for a redesign of the website to introduce to their existing users as well as attract new users with the new categories. The wide range of offerings ranging from home services, government services, to the e-wallet and shopping services.

The website was required to appeal to a variety of audiences from blue-collar workers to gold-collar execs. To ensure the appeal, the teams concurred on utilizing and leveraging minimal visual design with persona imagery paired with interactions that create an engaging experience for the visitors.

Ximkart stands for
Connectivity
Global Reach
Seamless Solutions
Visit Website
Before
After

WHy the redesign

01

Objective Oriented Website

A clear objective associated to every section that cumulates to the entire website’s goals. The objective oriented approach made sure every piece of content fulfilled a specific purpose keeping the prospective client in perspective.

02

Building Effective Messaging Strategy

A framework for messaging that focused on effectively communicating the value propositions, benefits, domain expertise and outcomes the user would achieve.

03

Showcase Domain Expertise

The messaging framework built in components that  furthers the domain expertise with the help of educative sections, citations from peer-reviewed reports and articles, placed strategically across the website.

04

Educating Prospective Customers

A deep tech product offering requires simplifying complex topics for ease of understanding without alienating non-technical visitors or decision-makers. Clarity in outcomes, benefits and value propositions helped achieve this.

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What was impressive was they actually understood the product, what is being built.
varun khare
Co-Founder & CEO, NimbleEdge
Before
After

For Botim, our edge in B2B served a distinct perspective for a B2C website. Focusing on whats essential all while enhancing user engagement.

Messaging

Visual Proposion

Domain Expertise

Interaction

Before
After
Before
After
Before
After
Before
After

For Botim, our edge in B2B served a distinct perspective for a B2C website. Focusing on whats essential all while enhancing user engagement.

Hero section

interaction

Technical diagrams

card design

responsive design

messaging

The team put in the effort to understand the offerings. The result was design that resonates with our clients and peers.

Varun Khare
Founder & CEO, NimbleEdge

Backed by Process

We were backed by a meticulous process where we researched, got a deeper understanding of the industry and the company’s offerings, did the right benchmarking, put two and two together.

This process ensured that Fortuna Identity's brand identity, website, and print assets were not just aesthetically pleasing but also strategically aligned with the company's unique value proposition. The comprehensive approach of combining research, benchmarking, and creative synergy laid the foundation for a successful and seamless representation of  Fortuna Identity's mission in the import ecosystem.

see our process
a woman wearing glasses and smiling in front of an orange circle
One of the biggest challenge was to understand the complex subject matter. Once the team got a functional understanding, we were able to add depth to the messaging and visual design that helped in resonating with prospective clients successfully.