Redefining the brand and website for a trusted name that's been here since 1984
Tamil Nadu
![](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/662f4131616cf983c9bc892f_Frame%20427322040.webp)
BRAND IDENTITY
BRAND IDENTITY
IDENTITY
BRAND IDENTITY
![](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/662f413120bd4f29868eb17a_Frame%20427322041.webp)
BRAND COLLATERALS
BRAND COLLATERALS
BRAND COLLATERALS
![](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/662f4131bc35d537058ae280_Frame%20427322042.webp)
WEBSITE DESIGN
WEBSITE DESIGN
WEBSITE DESIGN
![the words solid and studdy core are blue](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/651bc593d308f8ac4a18cfe6_Research%20and%20Benchmarking.webp)
![a white circle on a blue background](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/6513ec2a0e6bd449c7a287fa_Group%20427321984.webp)
LANGUAGE
![two square objects with a blue center and a yellow center](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/651bc593afee32fe2967d483_Visual%20Language.webp)
![a blue background with the words simple smart secure](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/651bc59344e4edfe8abd3b18_cell%204%20image.webp)
![a smartphone with the text smart systems, secured right](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/6513ed5db375bdb57dd60a4b_Website%20Design.webp)
Envisioning for a Legacy brand
Lakshmigraha, a trusted brand since 1984, decided it was time to reflect their unique values and welcoming culture, where employees are respected and prosperity is cherished, just like their logo, Lakshmi. Their old website got a complete makeover to reflect this warmth and openness, aiming to showcase their work better and attract new talent.
Our goal was to create a website that not only highlights their impressive portfolio but also establishes them as leaders in petroleum products, textiles, and automotive parts manufacturing. Lakshmigraha teamed up with ED to bring a fresh perspective to their website and brand identity, aligning with their core beliefs and values.
project approach
Crafting a Compelling Brand Narrative
Crafting a brand narrative that extends beyond products, highlighting Lakshmigraha's legacy of care and kindness, fostering deeper connections with stakeholders.
Developing a Cohesive Brand Identity
Creating a unified brand identity, leveraging the logo across the website for memorable visuals, reinforcing Lakshmigraha's distinctiveness.
Designing a User-Centric Website
Designing a simple, fast-loading website with seamless mobile adaptability, prioritizing user experience for effortless navigation and exploration.
Redefining the Logo for Timelessness
Enhancing the logo's clarity and modernity for long-term recognition, reflecting Lakshmigraha's evolution while preserving its essence.
Revamped Website, Reimagined Platform
We ensured that the website stayed true to the client's content. Our focus was on developing simple custom visuals to capture the detailed information. Distilling the main points into concise and understandable elements. We did all this while remaining focused on bringing out the brand identity in a strong way.
![bizongo logo](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/662f4ec438c8ff665b9eeacb_Testimonial%20Image.webp)
The outcome exceeded my expectations, and I want to express my genuine gratitude for the dedication and effort put in by your exceptional team at ED.
Backed by Process
At ED, we meticulously guided Lakshmigraha's branding journey, offering them two distinct identity options at the outset. These options seamlessly extended to a modern website, carefully crafted to reflect their values and ethos. Drawing inspiration from Lakshmigraha's essence, we developed a logo embodying warmth and prosperity, while our communication strategy highlighted their expertise in petroleum, textiles, and automotive parts.
Additionally, we crafted a verbal identity that resonated with Lakshmigraha's values. Throughout the website development process, our team introduced unique interpretations for loading sections, ensuring subtlety and taste. This collaborative approach, coupled with Lakshmigraha's trust in our expertise, resulted in a logo and website authentically representing their brand, solidifying their presence in the industry.
![](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/66443d6e62ec68e54f9229b2_Big%20Image%20Container.webp)
![](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/66443d6e65bc4c80a9b078b3_Big%20Image%20Container%202.webp)
![a woman is smiling in front of an orange background](https://cdn.prod.website-files.com/642454a770faa43b9ef1d72d/64ef03d1d81415ffca18fc9c_Tanmaya%20pic.webp)
It was truly rewarding experience, collaborating on enhancing their logo and website."