Redefining the brand and website for a trusted name that's been here since 1984

Lakshmigraha, a trusted brand since 1984, decided it was time to reflect their unique values and welcoming culture, where employees are respected and prosperity is cherished, just like their logo, Lakshmi. Their old website got a complete makeover to reflect this warmth and openness, aiming to showcase their work better and attract new talent.

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Our goal was to create a website that not only highlights their impressive portfolio but also establishes them as leaders in petroleum products, textiles, and automotive parts manufacturing. Lakshmigraha teamed up with ED to bring a fresh perspective to their website and brand identity, aligning with their core beliefs and values.

We ensured that the website stayed true to the client's content. Our focus was on developing simple custom visuals to capture the detailed information. Distilling the main points into concise and understandable elements. We did all this while remaining focused on bringing out the brand identity in a strong way.

At ED, we meticulously guided Lakshmigraha's branding journey, offering them two distinct identity options at the outset. These options seamlessly extended to a modern website, carefully crafted to reflect their values and ethos. Drawing inspiration from Lakshmigraha's essence, we developed a logo embodying warmth and prosperity, while our communication strategy highlighted their expertise in petroleum, textiles, and automotive parts.

Additionally, we crafted a verbal identity that resonated with Lakshmigraha's values. Throughout the website development process, our team introduced unique interpretations for loading sections, ensuring subtlety and taste. This collaborative approach, coupled with Lakshmigraha's trust in our expertise, resulted in a logo and website authentically representing their brand, solidifying their presence in the industry.