Messaging, Logo and website design for on demand enterprise services
on demand
sized service
providers
INTERACTIve Design
INTERACTIve Design
LOGO Design
Visual Design
Visual Design
IDENTITY
Visual Design
Website design
Website design
Website design
LANGUAGE
Building a Seamless and Efficient Connection Platform
Enterprise On Demand (EoD) set out to transform how enterprises and service providers connect, with a unique AI-powered platform that offers on-demand, precise, and efficient collaboration. The challenge was to establish EoD as a pioneering force, seamlessly integrating cutting-edge technology with human expertise to meet the evolving needs of both large enterprises and mid-sized service providers.
We immersed ourselves in understanding the complex business dynamics and procurement challenges enterprises face, while also identifying the needs of service providers seeking targeted opportunities. By building a clear and cohesive identity rooted in innovation, trust, and efficiency, EoD positioned itself as the go-to solution for streamlined collaboration.
project approach
Visually representing the essence of on demand
Imagine fulfilling enterprise requirements on demand with the simple toggle of a button. The EoD logo encapsulates this concept through its button-like form, with the letters "EOD" cleverly arranged to inspire the design.
Conveying the platforms capabilities
Crafting the messaging for each page, clearly conveying who it’s for, how it works, and highlighting key features, benefits, and challenges was key. This ensured that users quickly grasped what the platform offers and how it met their needs effectively.
Constructing a user friendly flow
The website flow was intentionally designed to capture user interest by offering minimal yet impactful information on the homepage, guiding visitors into two distinct user journeys—one for enterprises and one for service providers.
Animating key features
We incorporated a dynamic animation on the homepage to visually communicate staff augmentation needs, along with targeted animations in the "With and Without EoD" sections in key pages. These animations powerfully highlight the platform's value.
Toggling a seamless experience through visual design
The website features a custom visual design aimed at capturing the essence of the toggle, incorporating button-like elements throughout. Soft edges and rounded corners give the design a friendly, approachable feel, while the integration of text and design elements creates a unique aesthetic. The use of vibrant, stakeholder-relevant imagery enhances the overall look, making the design both visually appealing and distinctive.
Backed by Process
We approached the website design with a deep understanding of the platform’s dual audience: enterprises seeking efficient solutions and service providers looking for opportunities. Our process began by defining two distinct user journeys, tailored to each audience's needs. We carefully crafted the content of each page to clearly convey who it was for, how the platform worked, and what key features and benefits were offered, ensuring clarity and relevance at every step.
The toggle concept emerged from our desire to visually communicate EoD's promise of instant, on-demand access to enterprise solutions. After exploring various ideas, we realised that a button-like form would perfectly encapsulate this idea. The website and identity now clearly reflect EoD's mission, showcasing their commitment to efficiency and seamless on-demand connections.
