Strategically upgrading an Ed-Tech brand's website

Renewed Brand Messaging, Positioning, Illustrations & Web Design
Client
ONELERN
headquarters
Hyderabad, India
Target Audience
schools
Positioning
a blue sky with the words we are a new age robot education system
Positioning
Colour
Colour
a set of four different colored buttons
illustrations
a woman sitting on the ground next to a plant
illustrations
ICONOGRAPHY
ICONOGRAPHY
a bunch of different things that are on a table
WEBSITE
a hand holding a cell phone with the text transform your school to digital today
WEBSITE

Positioning

Positioning

BRAND
IDENTITY

Positioning

Colour

Colour

Colour

illustrations

illustrations

illustrations

ICONOGRAPHY

ICONOGRAPHY

ICONOGRAPHY

Website design

Website design

Website design

OVERVIEW

Accessible digital transformation

OneLern revolutionises education by reimagining textbooks and fostering personalised learning. Through cutting-edge technology, smart content, in-class and after-class solutions, OneLern enriches global learning experiences.

‍

The core thought revolved around creating a strategy that communicated the benefits of digital transformation to all stakeholder groups.

ONelern stands for

Friendly

Transformative

‍

Visit Website

layout & stucture

stategy & messaging

visual design

Before
After
undefined
a screen shot of a school website
Before
After
a white background with a blue text that says why onelerm?
a screen shot of a web page for a education system
Before
After
a screen shot of the education made convenient page
a screen shot of a web page with the words get the onelemn benefit

Layout & Structure

Stock imagery :

Conventional layouts :

Unique and Customised Design

A more modern look and feel:

a web page with a woman holding a laptop
a screen shot of a web page with the words transform your school to digital today
Before
After
Before
After

Strategy & Messaging

a white paper with the words, why onelerm?
A screen shot of a web page with two people sitting on a rocket.
Before
After
Before
After

Wrong Tone of Voice :

Verbose :

Lack of a narrative :

Concise and effective communication

A more friendly narrative

Visual Design

Before
After
Before
After
a screen shot of the education made convenient page
a screen shot of a web page with a blue background

Bland visual elements :

Outdated iconography :

Uncoordinated Typography

Absence of Brand Elements

New age look

Consistent visual hierarchy and custom iconography

undefinedundefined
a screen shot of a school websitea web page for a new age robotics education system
Before
After
Before
After

Why the new brand

01

Clear Value Proposition

We needed to craft a strategy to drive our stakeholder specific value propositions

02

Strong Online Presence

A strong online presence was required to engage the top brass of management in schools

03

Onboarding Platform

We needed a platform where all stakeholders could access demos and be digitally onboarded

04

Showcase Expertise

We needed to showcase our expertise and our capability to transform schools with digital infrastructure

OneLern now has a strong website that effectively communicates with each of its stakeholder groups.

Brand Strategy

Website Design

Lottie Animations

a man with grey hair and a mustache
Everything.Design understood our vision and helped us translate it into messaging and design. It became easier for our sales team to understand and communicate about the brand post the rebranding exercise.
Tc ashok
founder, Onelern
a little girl sitting on the floor holding a tablet

Backed by Process

We started by delving deep into the brief to understand OneLern’s requirements thoroughly. Our meticulous exploration of the competitive landscape uncovered invaluable insights and unique opportunities.
‍
Our deep research process helped us create a brand identity, website and print assets that were not only aesthetically pleasing, but spoke to core needs and emotions of Ximkart's customers.
‍

Collaboration lies at the core of our approach. We engaged in intensive workshops with the client leadership team to fuse their vision with our expertise. Internally, our team came together to brainstorm and explore innovative ideas. This approach helped us craft an idea solution for OneLern to tackle to world of digital transformation in schools!

a person sitting at a desk writing on sticky notes
a man with glasses sitting in front of a computer screen
a man with a beard and glasses on an orange background
The unique illustration style developed by the team along with the content strategy and positioning has established OneLern as trustworthy digital partner to schools.
Akhilesh J
PROJECT LEAD