Brand Storytelling
IKEA
Apple
The stories we tell ourselves are the foundation of how we navigate life, shape our self-perception, and make sense of the world. And just like the stories we craft for our brands or businesses, these internal narratives have the power to influence outcomes—positively or negatively.
Every day, we wake up to the choice of how to frame the day ahead. Is it just another Monday, or is it the day you finally tackle that project you’ve been putting off? Is that setback a failure, or is it a plot twist that makes your journey more interesting? The lens through which we view our experiences matters, and storytelling is the tool that allows us to adjust that lens.
Why Internal Storytelling Matters
We live in a world overflowing with noise—external expectations, comparisons on social media, cultural norms, and unsolicited opinions. These can easily creep into our psyche, influencing how we see ourselves and the decisions we make. The stories we internalize from these sources often dictate how we feel and act.
But here’s the truth: you are the author of your narrative. When you consciously choose to tell yourself stories of resilience, growth, and purpose, you reclaim control. You begin to see challenges as opportunities and failures as lessons. The same storytelling principles that can sell a product or grow a brand can also nurture confidence, motivate action, and ignite transformation in your personal life.
Crafting Empowering Stories
To tell better stories to yourself:
- Flip the Script: When negative self-talk creeps in, ask yourself, “What’s the opposite of this thought?” Instead of “I’m not good enough,” try “I’m learning and improving every day.”
- Celebrate the Wins: Even small victories deserve recognition. These moments create the building blocks for a story of success.
- Reframe the Challenges: View obstacles as plot points in a larger, meaningful journey. After all, no compelling story is complete without adversity.
- Be the Hero: See yourself as the protagonist who overcomes and evolves, not the victim of circumstance.
The Ripple Effect
When you master the art of internal storytelling, its impact radiates outward. A positive internal narrative leads to confidence, which attracts people, opportunities, and possibilities. It’s contagious. The same way brands inspire loyalty with authentic storytelling, individuals can inspire trust and admiration by living a story of purpose, perseverance, and positivity.
In a world that thrives on stories, the most powerful one is the one you tell yourself. So, make it a good one.
Old Spice
Pampers
M&S
Warby Parker
Benz
John Lewis
Nike
Mejo Kuriachan
Mejo puts the 'Everything' in 'Everything Flow, Design, and Motion'—an engineer first, strategist and design manager next.