Felix Hartley is a multidisciplinary creative professional with over two decades of experience, specialising in creative direction for motion design-driven films.
He crafts cohesive brand experiences by fusing motion design, brand identity, and visual storytelling with strategic intent.
Felix leads motion design teams in developing explainer films, brand launch films, product narratives, interface animations, and Motion Identity frameworks. His expertise spans motion systems, narrative structuring, animation and art direction with a focus on building consistent motion languages across campaigns and animation touchpoints.
Brand strategy and website design for XFlow by Xyenta, a data transformation platform that standardizes business processes and improves collaboration
Explainer video for XFlow, a cross-border payments and treasury management platform
Launch film for Grundfos CUE 120, a variable frequency drive for pump control solutions
Brand film showcasing Grundfos solutions for the textile industry vertical
Explainer video for Expent, an AI-powered expense management and automation platform
