Top web development companies

A website development company helps businesses have a well designed business website. Having a website is very important for having a good digital presence. Potential customers with business objectives always look at your online presence.

A web design company will have web developers  who can provide web development services including custom website development, content management system, domain registration, responsive web design, Front-end development, UI/UX design, Website security, Website hosting and Website migration. One of the most crucial elements that distinguish a cluttered and confusing website from a user-friendly, high-converting one is visual hierarchy.

Who are some of the top web development companies in 2024?

• FinSwett
• 8020
• Amply
• SVZ Design
• Veza Digital
• Everything Flow
• Lazarev Agency
• Shapemaker
• RocketAir
• Everything Design
• Finsweet
• Refokus

While selecting the web development company, you need to evaluate the effectiveness of a website project handled by an web development firm. A good web development agency always start the website project with getting the copywriting or website messaging right.

Who are key clients of top web development companies?

The key clients fo Refokus include Rainfall, Silvr, Yahoo, Jungle and Weglot.

Key clients of web development firm Everything Flow includes BCG, Crompton, Ajax, Bajaj Finance, Jio, Tredence and Simpli Contract.

What are some industry specializations among web development companies?

Best web design company can offer web design services in a way a b2b business doesn't need to go to multiple agencies to get a complete web search engine optimised solution which matches with the business needs.

Lazarev Agency partner with AI & ML businesses, guiding them from series A to series D.

Studio sentempo is a design studio focused on CGI, Art Direction & 3D Motion. Web Development firms like Everything Flow have a webflow development team.

What are the costs of hiring these web development companies?

Cost of hiring a web development agency or website developers depends on the kind of requirement your web development project is expecting. Custom website design generally cost between 5L and 40L. If we look into the web development process of a best web development company like Everything Flow we can see that based on the digital transformation required, the web design process will change and hence the web development team involved, effort and timeline will vary. The hourly rate of web solutions provided by Everything Flow ranges between $40 to $60. You can find a reliable web development by looking at their key clients.

What are some recognitions and awards received by these web development companies?

awwwards is a recognition which most website designing agencies apply for. Reddot is another award web agencies like lazarev have been recognised with. Everything Design have a track record of delivering custom web solutions,  best service, reliable web development to a wide range of key clients in India as well as United States with the help of an expert team.

Why are web development companies with specific values, such as environmental consciousness or women empowerment, more suitable for certain businesses?

Web development agencies with specific values are more suitable for certain businesses because the team from the web development agency will be able to connect with specific needs of the business. Expert web developers from these web development companies can implement best practices which is specific for the industry to give better user experience. Ximkart is a key client of Everything Design which availed custom web solution and client testimonials they received from from Nimble Edge and Geist is commendable.

What types of companies make up a web development company's team?

You can read in detail about the team required to do a web development in a web development company in this article. Website redesign project is sometimes done between multiple firms if the custom web development don't have all the required capabilities inhouse.

How can a web development company contribute to making a website uniquely appealing?

A website uniquely appealing with specific needs is done by agencies with an expert team who have specific skillset in web development solutions. 3D and lottie animations and interactions definitely give a life to the website. Some examples of such visually appealing can be seen in Everything Design Web Design Agency's website.

What specific services do these web development companies offer?

Everything Design's website development services include website strategy, website messaging, web design and web development. SEO services is another service most web development companies offer. Everything Flow is the website development company of Everything Design.

How can a web development company increase a website's digital presence?

With the help of content management systems like webflow, a web design agency can make content distribution easy for a business website. CMS development once done, makes it easy for marketing teams to take control of the website. It makes website maintenance as well easy. With the right search engine optimization and social media marketing, you will be able to bring in potential customers to your redesigned website.

What experience does the company have in web portal creation?

Everything Design is a four year old web development company.

Does Everything Design offer eCommerce portal setup?

Everything design does not offer e-commerce portal setup. However if its something which can be implement using shopify back-end development Everything Design Web Development company might be able to help you.

Who are key clients of Everything Design?

You can see the list of key clients of Everything Design here.

How many projects has Everything Design launched?

Everything Design in the last four years have launched more than 70 websites.

What does the company's customer service look like?

Web development companies usually have after sales support to maintain the website. Website maintenance mainly include keeping the website updated with security patches and also content updates. During the project a project manager or design manager runs the project.

What other digital-related services does the web development company provide?

Web development companies like Everything Design also offer motion graphic videos, branding, print design services and video creation services. An agency having multiple services under one roof helps a client to get a seamless service when they require other related services. They are web development companies who also offer SEO and other content related services. So even after the website went live, clients can avail other digital marketing services including web hosting from them.

Web Development Company in Bangalore - How we develop a B2B website?

Most B2B websites often feel like a very boring powerpoint presentation. Your B2B website has to keep in mind all the nuances, from longer sales cycles to different modes of persuasions, that selling to business buyers requires. In B2B web development’s case you’re selling to business customers, often buying teams, who are performing extensive research pulling the trigger.

Web Design and Web Development for B2B Businesses

Great B2B website has

• A clear story
• Compelling copywriting
• A design language which works with the design

The best B2B websites are designed to inform, captivate, and persuade people to engage with brands.

The better your B2B website’s user experience is for visitors, the more often your brand will leave positive, lasting impressions and earn new customers - websites that convert visitors to customers.

Why B2B business need a really good web development?

Lead generation is a big part of B2B companies’ websites. Tips for writing great B2B website content are briefly explaining products/services upfront, promoting the benefits of partnership, and strategically placing every piece of content within your pages.

Two things you should clearly understand while designing a website and developing a website for a B2B business.

• What your target customers want and how your target audience should perceive your brand?
• How your marketing and product messaging is landing on them?

Brand messaging is what guides your copy across all marketing channels and all company departments including website copy – anywhere you’re talking to your existing or prospective customers.

It often impacts the design, too.

Having a clear brand messaging strategy also lets you make your website communication better:

• Always know what to write and how
• Know how to arrange copy (and often the design) to best convey that message on your homepage, your product pages, or your free trial onboarding email sequence
• Target the right people with a consistent message across channels – and help your customers see you for who you are and what you can do for them from the moment they come to your website (or see your ad.)
• Stand out from your competitors, especially when your products are really similar (and if you’re in B2B SaaS, they most likely are.)

Not to mention, when it comes to conversion rates, messaging can be twice as impactful as design.

Design or Copywriting - What matters more in a B2B web development?

Design matters, but copy is the key.

Creativity, copywriting and storytelling helps any business in any industry - especially for B2B websites. Everybody creates content. So how do you cut through the noise and get your story heard – or better yet, remembered? Motion design in web development can help.

Data shows that website messaging is 2x as influential as design when it comes to converting visitors.

Even though this what data shows, good design is always invisible. So you may think copy is what matters, without a good layout and visual appeal nobody is going to ready the copy. We at Everything Design - as a leading B2B web development company in Bangalore strongly believe both copy and design are equally important. When something is well-designed, you don't notice it's there and how easy it is to use.

Are you a market leader or a category leader in a B2B business. You can’t simply tell people you’re the leader - you need to show it. You need to lead in all other ways that would be expected of a leader. Like leading the conversation, evangelising the category, supporting the growth of customers and non customers alike.

Don’t tell your audience who you are. Show them and let them develop those feelings themselves. That’s how you build a real brand reputation.

Why we give importance to visual design in B2B web development?

People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. People make judgements about websites design based on what is shown to them - and visual design is very important to create a great impression for a B2B website.

It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave. That is why a clear website development process is required for any B2B web development.

What is B2B website design strategy?

A website strategy is the customer-facing side of your business strategy. Good websites are always designed after understanding the ideal customer profile.

Meaning that a website strategy is how your website communication comes to life.

• who are you targeting?
• how are you targeting them?
• what message will attract them?
• how will you delight them?
• how will you fulfill your promise - needs to be communicated on website?
• what visual style are we planning to have - imagery or illustrations in website design
• who will maintain the website - product team or marketing team will manage the website?
• what will be your tech stack - webflow or any other platform?
• are you planning to build it in-house or hire a web development agency?
• how will you bring visitors to the website - distribution of website using long form content or paid ads?

We strongly recommend that you use your website strategically but don’t overwhelm your visitors. Focus on the content that is going to make your visitors excited to continue the conversation by booking a sales call, but don’t give away all the answers up front.

End of the day, website should be an investment which will increase your business revenue.

Check out Building a Storybrand by Donald Miller to learn more about the importance of storytelling in creating strong brands.

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Why information hierarchy is important is important for a B2B web development?

Most first-time visitors skim.

In their mind, they're quickly trying to figure out

• 'what is it?' (category),
• 'what can I do with this?' (value proposition of the product/service),
• 'why this over others?' (target audience, differentiation).

When a page gets very long or cluttered, the attention can get diluted. They're not sure what to look at.

If you cram everything there is to say on a single page, odds are they walk away remembering nothing. Too many messages results in low recall.

What are 3 things we want the audience to know about us? Three most important things.

Your information hierarchy needs to stem from that. Websites with long or infinite scrolling are becoming more and more common lately, and it's no mere trend or coincidence. Long scrolling is not for every website, in the website strategy we need to decide the best approach for a particular website.

B2B Website Home Page - Long Scroll or Short Home Page?

Long scrolling can create a completely immersive browsing experience. If users like a UI and find it intuitive, then they won’t really mind the length of the scrolling. Thus, focus on their goals and make things more convenient for your users.

Should B2B websites have long or short home page design?

The goal of the home page is to get people off the home page - deeper.

You do that with messaging that's clear, compelling, aligned with their challenges and priorities at hand, differentiated.

Turn all vague statements into specifics. Be explicit about what you are (category). State your Ideal Customer Profile (ICP). Lead with your differentiated value.

Home page of B2B SaaS web design is usually treated as an index that summarizes the rest of the pages. It only gives you extra work because you have to reword the other pages. Pricing/product pages are usually the most popular pages.

Most cases we should treat home page as a short sales page. Might as well give it a function instead of making a nicely designed table of contents. I mean, you already have the menu.

Why good copywriting is very important for a B2B web development?

Getting your messaging right is almost as important as getting to the right product. Messaging is twice as influential as design when it comes to converting new customers. But the symptoms of ineffective messaging aren’t easy to spot.

A few dead simple website writing tips:

• Use short sentences and paragraphs
• Display the most important content first
• Limit the line length to 50-75 characters
• Use bullets to summarize features and USPs
• Increase readability by writing for a 5th Grader

Content Product Process we can use for a B2B web development

Accept that we are content experts, and while we're specialized in martech, sales tech and HR tech, we're 𝗻𝗼𝘁 practitioners. We get SMEs involved in our content creation instead of Googling information needed.

✅ Have a well-documented content production workflow so that at a glance we can see what input each piece needs, what stage of production it's at, and who owns the current step.

✅ Create, maintain and refer to a customer desire map to help us see how real customers talk about their pain points, hopes, desires and barriers. We use their words verbatim in the copy.

✅ Create a "living" ToV document. This means every time a client leaves a preference or feedback that can be applied later, instead of addressing it and closing the comment forever, we also add it into our ToV document that our writers always refer to. That means our clients never have to give us the same feedback twice.

6 steps to writing better website copy from Flux Academy

Website copy and design go hand-in-hand. Both of these elements are equally important and work together to form a functional and strategic website.

1. Outline the website goals and objectives
2. Define the purpose of each page
3. Research keywords for SEO
4. Create an outline for each page
5. Write headlines first, then fill in body copy
6. Revise and proofread

Examples of Good Copywriting in B2B Web Development

Web copywriting of Switchboard’s Website

If you look at the headline and the paragraph it is very clear communication. It says what it does and who is it for. The Call to Action is also clear with a compelling offer.

Web Design of ClickUp - Home page, first fold design

Copywriters in Clickup have extensive experience writing website copy that motivates action by communicating the right message at the right moment in the user journey. They have deep understanding of all aspects of content creation, including digital marketing, SEO, web design, strategy, and UX writing. Great web copywriters thrive on making the complicated simple by skillfully taking complex material and communicating the core message in a few winning words.

What is the best B2B website designs have in common?

Communication is the main purpose of a website. It’s job is to communicate information about the product/service you offer, and details about your company/organisation to visitors.

The best B2b website development happens when you consider the following

• Easy and logical navigation

When we did TurboTech’s website design and web development this is exactly we did. TurboTech is a B2B Turbine Manufacturing Company. While creating website strategy for TurboTech website strategy one of the key insight was that since TurboTech as a B2B brand, the website design communicate the industries very clearly. Hence we added relevant images to the nav bar itself. Now a potential customer can select the preferred industry from the navigation itself.

• Consistent branding

Key to good website communication is branding. Branding makes your business instantly recognisable, and it’s important each page of your website looks part of a whole.

If you look at any of the websites Everything Design have designed and did the web development in webflow, you can notice that utmost care is given to provide brand consistency. It is achieved with the use of typography, colour palate, iconography, brand patterns, gradients and certain tone and voice in copywriting.

• About page

About page in a B2B web development is very important. History of the page, the legacy, mission, values, the core team - they all communicate about you. In B2B the relationship is longer and people want to deal with firms who share values. Is also helps in attracting the right kind of talent.

• FAQs

Most potential customers will have questions as part of their decision making progress. When they can find these answers on your website, without needing to contact customer service, it immediately gives them a better impression of a brand.

While we were working on the web development of XIMKART, this is something we carefully crafted. You can see the FAQ section we designed and developed here. We also made sure the FAQs get added to the navigation bar. Website Navigation, as name suggests, is a way to showing importance and relevance of pages, content, and information on website.

• Testimonials & case studies

Testimonials are essentially positive reviews of your organisation. They’re like a digital version of word of mouth and are a great way to communicate trust through your website. For a cut fruit brand, we conceptualised and executed the testimonial videos so that it gives the website visitor a clear picture about the service you are offering. You can see some testimonial videos in our own website design also.

What should you do for the success of a B2B web development project?

B2B Website Launch

Launching your website for the B2B business is not the finish line. It’s the start. Building and launching a B2B website is like a runner preparing for a race. Most people think launching your website is crossing the finish line. They have done all the work (website strategy, copywriting, website design and web development) and now it’s time to sit back and relax.

This is the wrong perception. The website strategy and building process are the equivalents of training for the race.

It consumes more time than the actual race and is equally important. There is a short time when your website is brand new. You must capitalize on this. Don’t stop marketing when your website goes live—this is the time to push the hardest.

We combine strategy, copy, and design to create high-value B2B websites

Great design without quality copywriting is a waste of your design investment.

Also copywriting is truly easy, if you do your research and prep work, your copy will shine. Once you have great copywriting, the design should help a person to scan and understand the copy. If you have an amazing design and poor copy, the site won’t convert anywhere near as well as having awesome copy and poor design. However, if you add awesome design to amazing copy, you will have the best chance of conversions.

How Everything Design can turn your B2B website into your best salesperson?

Evaluate the effectiveness of a website project handled by a web development company.

Our recommendations in web development to turn you website into your B2B business’s best salesperson.

1. Ungate your content. Don't make people use their email to get the content you're offering. Yes, you're going to lose out on all of those coveted emails... but does it really matter? Most buyers block all incoming emails anyways, and go to social platforms to consume content. Instead of putting money in to follow up cadences, put money in to content instead.
2. Streamline your CTA's. This is for almost everyone on LinkedIn, especially B2B SaaS. If a visitor lands on your website and is hit with 13 different CTA's, then they're just going to leave and go elsewhere. It's overwhelming. Pick a CTA, and stick with it.
3. Add social proof. When you buy something on Amazon, you probably read the reviews or sort by the best rating. The behavior of a buyer is no different on a website. The typical visitor, whether or not they know it, will be hunting for social proof to see if your services really work.

Key clients of Everything Design include Tata Consultancy Services, Ximkart, Nimble Edge, BOTIM, Payby etc.

How can you improve visitor experience for a B2B website?

The right web development company can do wonders for your business. They will be able to support you with comprehensive web development services.

→ Keep the basics in mind

I refer to fast-loading pages, being responsive and mobile-friendly, using clear & compelling CTAs, making different elements visually distinct, and more.

→  Optimize your website for easy navigation

You want to make it easy for your buyers to navigate to your high-intent pages like your demo request page with the least number of steps.

→  Analyze where experience is lacking

By using solutions like Hotjar to visualize how visitors behave on your website with heatmaps and user recordings, you can figure out where they get stuck and how to improve your sign-up flow.

Even better, you can directly ask your customers, conduct a survey (using a tool like Typeform), or hire testers (like the ones provided by UserTesting).

→ Include only the required fields on your signup forms

Not just that, but you can also let high-intent leads enter only their email address, and real-time data enrichment platforms (like Clearbit) will fill in the rest of their profile and company info.

→ Get rid of post-signup emails

Instead of back-and-forth emails trying to schedule a demo, let your buyers schedule it directly from your site using tools like Chili Piper.

→ Don't treat all leads equally

SDR qualification should not be applied to all leads.

You should assign high-intent leads that fit your Ideal Customer Profile directly to AEs instead of assigning them to SDRs, so that you minimize unnecessary sales handoffs and increase win rates.

At the end of the day, delivering a great inbound buying experience will result in more website-sourced SQOs and revenue driven by the demand you create.

In conclusion, just like with marketing, website development and management require the right mix of skills, a good understanding of the brand, balanced involvement, and patience for strategies to bear fruit.