Brand Identity, Communication Design & Web Design for a Global Raw Material Sourcing Platform
IDENTITY
LANGUAGE
Messaging
COLLATERALS
DESIGN
Business Challenge
Ximkart is a newly launched B2B platform that helps manufacturers procure high quality raw materials at the best prices from global sources. Ximkart's mission is to help Indian manufacturers compete with the best globally, by enabling them to make the right products at the right price and quality.
However, this value proposition was often hard to explain to customers, many of whom aren't very tech savvy or digitally engaged. Added to the fact that Ximkart was a new brand, it was important to have a website that can convey the value proposition through simple and clear content and design.
Ximkart was in search of a design partner who could not only understand the complexities of their business but also translate it into simplified language and a cohesive visual identity system.
Why the rebranding
Clear Brand Messaging
Branding clarity was crucial even for an early-stage startup, ensuring a strong market identity.
Convey their Unique Value Proposition
The website is aimed at Indian manufacturers, hence needed to convey the brands value proposition to their customers effectively.
Building an Online Presence
The website was a primary info source for customers, investors, and candidates, necessitating a strong online brand presence.
Cohesive Design Language
Creating a visually appealing and easily understandable design language was essential to connect with our customers.
Considering us for a branding and website project?
By intertwining the crucial elements of supplier, logistics, quality, and service, Ximkart has redefined the import process, offering an unparalleled end-to-end solution for businesses.
Backed by Process
We were backed by a meticulous process where we researched, conducted workshops, did the right benchmarking, put two and two together.
This process ensured that Ximkart's brand identity, website, and print assets were not just aesthetically pleasing but also strategically aligned with the company's unique value proposition. The comprehensive approach of combining research, workshops, benchmarking, and creative synergy laid the foundation for a successful and seamless representation of Ximkart's mission in the import ecosystem.
The success of this project reinforces our core belief at Everything Design - B2B is not boring.
