Design System for a Global B2B Cybersecurity Company
Brand Messaging, Positioning Line, Logo Design, Illustrations, Web Design, Micro Animations
LANGUAGE
Establishing the Presence
Fortuna Identity had the leverage of deep domain knowledge and expertise. This however needed to be brought forth in their presence. Moving from being a service provider to leveraging their past work to create a foothold in the global competitive market by establishing a cohesive brand. The brand had not undergone any updates. As a result of which attracting new and fresher talent was seeming to be a challenge.
The project was a collaborative partnership, where we understood their market and their niche, we discovered having a unique identity, standing apart and coming across as agile yet rooted with strong foundation was the way to go.
Cohesive brand identity
A brand identity that is refreshingly new, has the depth of the company’s offerings and has tremendous extendibility in various collaterals.
Solid, unified positioning
A positioning statement that sums up the value that is brought to the table by Fortuna Identity in a simple and effective way.
Memorable online presence
A website that can not only clearly communicate offerings, value propositions, but also further establish the renewed brand language.
Amplified design language
A design language that amplifies the narrative with the help of animation and interactions, that strengthens user engagement.
The team put in the effort to understand the offerings. The result was design that resonates with our clients and peers.
Backed by Process
We were backed by a meticulous process where we researched, got a deeper understanding of the industry and the company’s offerings, did the right benchmarking, put two and two together.
This process ensured that Fortuna Identity's brand identity, website, and print assets were not just aesthetically pleasing but also strategically aligned with the company's unique value proposition. The comprehensive approach of combining research, benchmarking, and creative synergy laid the foundation for a successful and seamless representation of Fortuna Identity's mission in the import ecosystem.
